Work / Case studies
Featured Work.
A structured index for product problems, growth systems, and measurable outcomes.
Product Growth & Experimentation
Scaling Flipshope Onboarding and Monetisation Loops
Led growth initiatives to improve onboarding retention. Scaled in-app monthly revenue from 0 to 2L+ via AdMob and subscription purchase experiments.
Outcome
+15% Day-7 Retention Lift
Lifecycle Marketing & Analytics
Building Activation and Engagement Systems at Neend
Integrated MoEngage and built multi-channel lifecycle journeys using WhatsApp, SMS, and push notifications based on interviews with 200+ customers.
Outcome
+17% Activation & +10% Day-14 Retention
Status: Drafting Logs
More in progress.
Between scaling user acquisition loops, setting up product analytics platforms, and running growth experiments, documenting takes time. Detailed playbooks for B2B onboarding, ASO testing, and AI integrations are being compiled and will be shared soon.